What Makes a Landing Page Convert? (Mistakes + Secrets)

Here’s the truth - a landing page isn’t just about stuffing in a bunch of words.

It’s about guiding people. Every section, every word, every image should pull visitors closer to saying, “Wow! That’s what I am looking for”.

Here's how you can build such a landing page -

1. Powerful hero section

Start with a benefit driven headline.

Follow it up with a problem reversing sub headline.

And finally your CTA (Call To Action).

Bonus: Add an image that helps the reader visualise.

Design Secret: Notice how the hero section isn't taking full screen size and the next section is peeking up. It creates curiosity to scroll.

Show your credibility that connects with your hero section.

Describe the 3 key benefits of your service.

The goal is to make the reader feel - “Wow! That’s what I am looking for”

List the pains your clients are facing and that you solve them.

Aim for at least 4.

The goal is to make the reader feel understood.

Reintroduce your credibility and the fact that your solution actually works.

Describe how you take your clients from their current reality to their desired outcome.

The better they understand your path, the more they will trust you.

(It’s like removing the fog and showing them the journey)

You don't need endless templates for your website. You just need one that works.

Start using this structured approach.

Next, to learn how you can make a professional colour palette for your brand that people will love instantly, check out this 5 step guide.